Professional services
Law firms, accountants and consultancies are trusted with confidential client information. Clients now want proof it isn’t going into AI tools they haven’t approved. Professional bodies like the SRA and ICAEW expect firms to manage the risks of AI – just like they would with any other risk to client service.
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Financial services and insurance
When AI influences advice, underwriting or customer decisions, you need to show it’s used in your customers’ best interests. The FCA’s October 2026 good-practice guidance makes clear that firms need clear accountability and human oversight for AI. And, under the EU AI Act, AI that’s used for credit scoring, and for life and health insurance pricing, counts as high-risk.
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Recruitment and HR
AI is increasingly used to screen CVs, rank candidates and support hiring decisions, which raises questions of fairness and transparency. The EU AI Act treats AI used in hiring and employment as high-risk, and candidates’ data is protected by UK GDPR, including rules on automated decision-making.
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Technology and digital
You might build AI into your own products as well as use it internally, so customers want assurance on both. Enterprise clients increasingly ask for AI governance evidence during procurement, and many expect alignment with standards such as ISO/IEC 42001. If you sell into the EU, the EU AI Act may apply to the AI features you ship.
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Healthcare and care
Health and care providers handle some of the most sensitive personal data there is, and AI decisions can directly affect people’s wellbeing. Health data has extra protection under UK GDPR. You’re also expected to show safe, well-governed use of technology to regulators such as the CQC, and some AI tools can count as medical devices regulated by the MHRA.
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Creative, marketing and communications
AI is changing how creative work gets made, but clients want to know what’s AI-generated, who owns it and whether their confidential briefs are safe. Questions about copyright, client contracts and advertising standards all apply to AI-assisted work, while the EU AI Act transparency rules on labelling AI-generated content now apply.
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